We are not fools
Posted on February 3rd, 2009 by andrew chamberlain
Gerry McGovern has written a very interesting article on why marketers should stop treating their customers like fools; you can read the article here. Sadly, the truth is that, in the short term at least, irritating and misleading web banners will generate response. The trouble is they also generate resentment, and in the long terms that’s fatal to any brand.
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