Andrew Chamberlain

This from the Director of Strategy at Saatchi and Saatchi, Richard Huntingdon:

“Much advertising is self indulgent nonsense that serves simply to wate the client’s money and the consumer’s time.”

Now this guy has a senior role at a global ad agency; he isn’t a Consumer Rights champion, or a data protection advocate; he comes from adland, and that’s what he has said in the trade press this week.

He goes on to give some context to his words, taking both clients and agencies to task, and in his own way making the point I’d like to make - it’s not that all marketing and advertising is rubbish, it’s just that most is, and the bar needs to be raised quite a bit to achieve something worthwhile.

To emphasise the point - some pure opinion - if I were running the marketing budget for just about any automotive firm, I’d be shaking my head at the moment. Car ads - it’s hard to tell one from the other let alone the brands their selling, someone please have a good idea in the area soon.

Tags: Nearly All Marketing is Rubbish (NAMIR) //