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Surfacing..

Yey! I am still here, alive and kicking and working at Direct Marketing Giant Wunderman in their London office. Wunderman are part of the even larger WPP group, and so I find myself working (along with tens of thousands of others) for the famous Sir Martin Sorrell. It’s hard work here but generally it’s good work so I am happy; I am now going to have time to reflect on  some future writing projects. I am hoping to do some more work on a project over the Christmas break as a I start my first ‘enforced’ holiday break at this time of year since….well probably since I left university in 1988.

A happy, inspiring, and refreshing Christmas to you all dear readers..

Two truths about parenting

For all those people who are caught in the snare of the work / life / kids balance( or imbalance) can I suggest you take 6 minutes out to listen to Lucy Kellaway’s podcast on the subject of working parents and wayward kids. It’s required listening.
I think Lucy’s podcast touches on a truth that busy parents have to grasp, and grasp quickly. This truth is all about charting a course between two pieces of wisdom, and they should be pretty obvious. First, if you shirk your responsibilities as a parent then the kids will suffer. Mums and dads, especially dads really need to get this, there’s no short cuts, there’s no easy way to do it, you need to get stuck in and engage with the kids. If you are not relating to them it will hurt them. That’s the way it is. Going out with your mates is no excuse, going down the pub is no excuse, staying late at work (Lucy!) is no excuse.

Some people get this, but don’t get the second truth, and that’s this: you think parenting is all lovely and wonderful all the time? No of course you don’t but you may think you should feel like, if you’re getting it right, it should be lovely and wornderful all the time, the media tell you it, Hollywood tells you it. So is this right or wrong? WRONG! WRONG WRONG WRONG! Here’s the truth - bringing up kids, successfully, wonderfully, and brilliantly is still hard work, sometimes its boring, messy, frustrating, exasperating. Sometimes you’d rather be doing anything else but dealing with them. Is it wrong to admit this? No! Does it mean you don’t love your kids? No! Loving them is realising that this is a hard business, parenting, and still getting in there and doing it.  Thats the deal.

The faces of loneliness

I had the opportunity today to take part in a discussion on UCB’s mid morning talk show, exploring the subject of loneliness. A fascinating discussion, which ranged across a dozen or more topics, from loneliness in the church to bereavement, to singleness; each of these things would warrant a series of shows but we had an hour! Still it was a good session with UK mid morning presenter Paul Hammond and Capt Tracey Godfrey from thge Salvation Army in Stoke. UCB can be accessed here.

A Hunger for Hope

I’ve been reading Barack Obama’s book ‘The Audacity of Hope’, and it’s reminded me that this most beautiful and encouraging of virtues is in desperately short supply at the moment. The media are full of stories that reflect humanity at its worst: fear and darkness, violence and extremism. Perhaps because of this Mr Obama’s election seems to shine all the brighter. He will be inaugurated today as the 44th President of the United States of America, and so it seems like a good time to reflect on the Christian virtue of hope

In the UK where I am based we are currently going through a vicious and depressing recession which, at this moment, looks like it might turn in to depression. Government ministers have spent the weekend locked in negotiations with bank executives, planning to lend vast amounts of money to the lenders. The sums involved are enormous. A figure of £200bn has been mentioned in the press - that’s £200,000,000,000 if you want to write it with a stupid number of zeros.  In many ways we seem like a bankrupt nation. The national debt, the amount of money owed by the government as a result of borrowing, has grown dramatically, and will be a financial burden for decades to come. 

In addition to this, as a nation we are bankrupt in the sense of being without the hope of the kind that Mr Obama presents. The foundation of his offer of hope is the shared values of his nation, the principles of the US Constitution, the dreams and plans of the founding fathers. The problem for us in the UK is that our sense of shared values, the base from which a UK version of Mr Obama might work, is fast disappearing. The notion of cohesion and community in the UK has been eroded to the point where the citizens of Britain have become a disparate group of people who happen to be living on the same Island,  but with less regard for, and understanding of each other than would have been the case fifty or even twenty years ago. This sort of vacuum is a breeding ground for distrust, extremism, and intolerance.

Our nation is becoming more lonely, more drunk, and more frustrated. We fear and despise the young people around us; we spend money that we haven’t got, just as our government spends money that it hasn’t got. All of these things are the antithesis of hope. Reasonable people look on with frustration at the poverty of our own political process, and they are forced to the extremes to find any dialogue that seems authentic. It’s instructive to note that, because of his authenticity, Barack Obama has a tendency to draw people to the middle ground and because he does this without resorting to a compromise of principles, people who would not normally communicate start to speak and listen to each other. This is fertile ground for hope.

A sense of hope and purpose are essential for the health of a nation, a community, and an individual. We should not be surprised that ‘Obamania’ has flourished in the UK; when there is a lack of hope at home people will turn to find it where ever they can. Certainly the election of a black president has a special resonance for people of colour and they are right to celebrate Barack Obama’s achievement; but hope transcends colour, we are all drawn to the it.

In fact, people will always hunger for hope, for purpose, for something to believe in and aim for. The attention given to Barrack Obama, not just as President elect but as a symbol for people’s aspirations, is a lesson for us all. Perhaps his success will be an encouragement for people of integrity and vision in the UK who also want to  bring hope to our own fractured nation.

 

 

 

 

Happiness and hard work

On Sunday (13th) cast and crew at Cambridge’s Corn Exchange rounded off a memorable if exhausting production of Oliver! knowing that they had done themselves great credit in putting on an excellent, sell out show.

For some of the performances I was backstage helping, and it’s interesting to see the stark contrast between the world on stage as the audience sees it, with set, costume, lighting and the magic of the theatre brought to life - and the world back stage, with it’s frentic activity, lack of space, organised chaos, anxious breathless actors, and yet also a cameraderie that seems even more magical than the spectacle which greets the audience. I’ve seen artists young and old bond together for what was a great purpose.

By Saturday we had a review from the local paper, you can read it here, and by Sunday I think everyone was exhausted; but as the title of this blog suggests, a successful stage performance is happiness and hard work. Even with my very marginal involvement I loved it, roll on 2009!

Go Margaret!

I have really enjoyed watching ‘the apprentice’ on BBC. Based on the series from the US with Donald Trump in the chair this one has Alan Sugar - near billionaire and no nonsense East End lad made good. Alan is flanked by two steely looking professional heavies - one of whom, Margaret, is normally the model of competence and respectability - I think she’s a corporate lawyer. But then one of the rounds involves hiring out some very fast and mean cars and Margaret can’t help but have a go. Check it out here:

http://www.bbc.co.uk/apprentice/videos/vid/338.html

Nice one Margaret!

NAAIR! or Nearly All Adverting is Rubbish: 1

So I am going to start an occasional series looking at marketing in general and advertising in particular. Let me declare an interest, I work in the marketing business, and I see a lot of material created by marketers and some created for marketers - and there’s a fair amount of nonsense out there.

The point of my occasional blog on this subject will be to identify those rare gems - the good ads, the good marketing campaigns; and these things are rare, there’s a sea of guff out there both products and ads. I am no friend of lame advertising or marketing. On the ‘products’ side you’ve got:

  • desperate brands that need to be filed under ‘commodity’ and need to be bought on price and features only - most financial services products come under this category
  • stuff that you need to get independent advice or do research on, and then buy - mobile phones, insurance, computers
  • a whole bunch of supposedly cool internet sites that are trying to get traffic and bombard you with popups and banners and so forth, and loads of social network sites trying to get on the myspace/bebo/facebook bandwagon.

On the ad’s side you’ve got all those gimmicky car and beer ads, sports wear ads, endless bits of direct mail that can be smoothly transferred to the recycling with the minimum of fuss, and of course the worse thing of all, the unwanted sales calls in the evening, that’s the one that really get’s me - as if anyone wants to be sold double glazing or a new phone service in there own time. I could go on…but I won’t.

Never has a dose of healthy skepticism been so good for us all, but I will just occasionally see something that appeals to me. So I am going to start with an ad that I’ve seen a couple of times, and I even remember the product its for - a bottled water called ‘Drench’. I’m no fan of bottled water particularly, it’s just another product that needs to be treated as a commodity and bought on price, but in the this case the ad delighted and intrigued me. You can see it here:

The smart people at Drench even give you an easy way to put the ad in a blog, that’s impressive. The idea that we all need water to keep our brains functioning well is well and good, but what really lifts this above the crowd is the way it works as a wonderfully retro piece of mesmerizing art; a puppet from the 60’s combines with a dance track from the 90’s and the synergy works remarkably well. It’s the best thing out there at the moment.

So I award my first NABA (Not a bad ad) to Drench and the team from Clemmow Hornby Inge. Brains from Thunderbirds, never has he looked so cool.

Lakeside revelations

To the Lake District, and more specifically the Lakes School of Writing course at Eusemere House on the shore of Ullswater. If you are a budding Christian writer this really is a great opportunity to get with some like minded people, to learn something about the craft and, once you’ve been a few times, to catch up with some old friends. I am hoping to attend the next course in November for all these reasons and also because the course will be hosted by Nick Page who is good value every time; also because this might be our last chance to be based at Eusemere house, former home of Thomas Clarkson the Abolitionist MP

This time round we had some very good practical teaching and advice from Jan Greenough, Dave Hopwood, and my friend Ali Hull from Authentic Media.

Maybe the most significant thing was what I learnt about my life since moving on from being a pastor in June of last year. Since then I’ve been on a long journey, one that I think might last for a number of years. As a scale of time to achieve something I find ‘years’ very strange; I can understand days, or weeks or even months, but years? I left the ministry on good terms with my church and perhaps not so good terms with God, and yet he has been gracious to me as I have moved on from that time. I have not wanted to think about any of the gifts I may have had when I was a pastor, and yet I find God using me a little bit with people. I’ve been reminded of the fact that we have gifts whether we are in pastoral ministry or not; indeed I was reminded of this three times this week by people who have no connection with each other. I can, after 11 months look back and see that at least I have started my journey, I have covered some distance. So, on we go!

Normal service has been resumed!!

Hi everyone,

If you’ve tried to reach my website over the past few days you will have seen a page telling you that if you were the owner of the site you should contact UK2 immediately. Well, that’s what I did when I saw it, and it turns out that there was some ‘abusive’ use of my website, and this blog. I’m really not sure how that’s happened, apparently I had: “IRC-demons from my Cpanel account”

Very strange! Anyway, my mate Barry is looking in to it, and UK2 have restored the site.

A.

Invest in the kids

I’m reproducing a contribution to a blog that I put on to a forum in a national newspaper today. This is a subject I feel quite strongly about, partly because it should be of concern to anyone with kids, and partly because it’s the genesis of a writing project that I am working on at the moment.  The blog theme was the fact that some parents leave their kids at school as a kind of surrogate baby sitting service. There was some discussion about the difficulties parents have when the economic climate is hard. Here’s my view:

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It’s time we faced some truths about this issue.

First, we need to accept that it really is a good idea for parents to spend time with their kids, and that means engaging with them. There’s nothing wrong with putting the little ones in front of Pingu or Disney from time to time, but don’t confuse it with real engagement with them. It’s that real engagement, the creation of relationship with your child, that is the precious thing.

Second, it’s really really, really hard work sometimes to engage with the kids. It can be boring, it can be tedious…but if you accept my first point, you have to accept that it’s hard work to engage sometimes with them, but do it anyway. I think dad’s really need to hear this one. You don’t have to pretend that ever moment with them is a delight, but you do have to engage. And yes, work is actually an easier option that being with your kids, but don;t take the easy way out. Get home and engage with them.

On this subject, let’s dispense with this idea that every interaction we have within our family is some kind of nirvana - it’s only like that in the adverts. And I am not even talking about the problems of arguments in the family, I am talking about the day to day business of engaging with each other.

In my experience there’s a particular example of this that needs to be dealt with. I can only speak as a dad, so I do so here; you are a dad, you come home from work, you are tired. You have a small child, or children. THe truth is, it’s going to be hard work a lot of the time to summon up the energy to deal with them. Never mind, get a drink, get changed, and get in there. Ten minutes with them, fifteen minutes with them, every night. Go and engage with your kids. Yes it’s tiring - do it anyway.

Now there’s a third issue which is around the fact that families are busy and often, if there are two parents, both work. My wife and I have both had work for periods of time so I speak from experience. It is a tough act to deal with, I know, but don’t turn it in to an excuse. If you both want to or have to work that’s fine, but make sure you still have time with the kids. Anyone can do that; there’s no why you can’t, just choose to do it. Don’t stay late at work, you rarely need to; come home and get with the kids. If the cost of living is rising, cut back on something else.

So, let’s admit that for our ‘me’ focused, ambitious generation, spending time with the kids might not come easy and it’s hard work, but especially for dads the message is this - do the hard work, engage with the kids - regularly, and put effort in to it. It’s the best investment you will make in life.